for consumer behavior class please answer as soon as possible. thank you so much for your help!

. In the comprehensive model of brand loyalty percentage in your textbook, The fact that most of the brands are more or less the same would be characterized as a. A negative product factor b. A positive consumer factor c. A positive market factor I d. A Negative market factor - Consumers general evaluate only a subset of familiar brands when making a purchase selection. The subset of brands that a consumer will choose the evaluate are called a. Inept set b. Consideration set c. Awareness set d. Inert set