For each scenario below, answer three questions a Indicate the consumer product class based on the characteristics of each group of customers, and then b Explain why you placed the product in this class c Assume each scenario represents the shopping behavior of a particular target market Make one recommendation (think of the 4 Ps) to improve the marketing strategy for that target market Justify your strategy Ingrid Stevenson, a college student, was looking to buy her father a birthday present Her dad was a big fan of the Denver Broncos football team and he also loved to wear baseball caps While her father already owned a couple of Broncos hats, he was always in the market for something different She also knew her father was quite particular about his hats She knew he liked the hats to be made of cotton and to have a good feel He also liked them to have something unique on the front of each hat Ingrid ended up going to several different shops at a local mall and then a sporting goods store with a good selection before finding just the right hat Her father loved the gift Product Class Why Recommendation Why

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Question: For each scenario below, answer three questions: a. Indicate the consumer product class based on the characteristics of each group of customers, and then b.

For each scenario below, answer three questions:

a. Indicate the consumer product class based on the characteristics of each group of customers, and then

b. Explain why you placed the product in this class.

c. Assume each scenario represents the shopping behavior of a particular target market. Make one recommendation (think of the 4 Ps) to improve the marketing strategy for that target market. Justify your strategy.

Ingrid Stevenson, a college student, was looking to buy her father a birthday present. Her dad was a big fan of the Denver Broncos football team and he also loved to wear baseball caps. While her father already owned a couple of Broncos hats, he was always in the market for something different. She also knew her father was quite particular about his hats. She knew he liked the hats to be made of cotton and to have a good feel. He also liked them to have something unique on the front of each hat. Ingrid ended up going to several different shops at a local mall and then a sporting goods store with a good selection before finding just the right hat. Her father loved the gift.

Product Class:

Why:

Recommendation:

Why:

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