1. For each situation, clearly state the two (2) most effective Promotion Mixes you recommend, and then explain how you arrived at the decisions. You should take the Integrated Marketing approach (IMC) rather than focusing on any single approach. (16 points total -4 points for each situation)
2. Comment on at least one (1) of your peer's recommendations on TWO (2) situations -do you agree or disagree the recommendations? why? (4 points total -2 points per situation comment)

Situation descriptions: Situation 1 Situation 3 Consumer durable product that is slightly complex Industrial product that is large, complex, expensive Introductory stage of product life cycle introductory stage of product life cycle Selective distribution Small Company (few available mds) Large rm Small market highly dispersed Highly concentrated market (in large urban areas only) Situation 2 Situation 4 Convenience item Consumer food item Growth stage of product life cycle Mature stage of product life cycle Intensive distribution Intensive distribution Small rm Large Company Non-concentrated, large market Non-concentrated market