Question: For marketers, important objectives o f a point - o f - purchase display are t o Multiple Choice maximize the consumer s attention and

For marketers, important objectives of a point-of-purchase display are to
Multiple Choice
maximize the consumers attention and provide storage.
increase trial and retaliate against competitors' actions.
minimize brand-switching behavior and incentivize recommendation.
encourage repeat purchase and recommendation.
generate store traffic and bulk purchasing.

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