Question: For marketing course: Problem recognition (the first stage in the consumer decision making process) is defined as the perceived difference between the actual state and

For marketing course:

Problem recognition (the first stage in the consumer decision making process) is defined as the perceived difference between the actual state and the ideal state. Please discuss why the word perceived appears in the definition? Briefly discuss what is meant by both actual state and ideal state and provide real life examples as customers. Then, discuss how marketers can create problems for customers? Provide real life examples to support your answers. However, just remember that just in this case, marketers are allowed to make problems for the customers.

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