Question: for my consumer behavior class: Problem recognition may occur in any of the following situations, except: a. Stock depletion b. Graduating from college c. Learning

for my consumer behavior class:

Problem recognition may occur in any of the following situations, except: a. Stock depletion b. Graduating from college c. Learning a new hobby d. All of the stated options are conditions in which problem recognition could occur John Smith, a tourist visiting Italy, was buying a bottle of wine in the store. Unfamiliar with any of the brand names, he chose one named "Umbria" because he thought that with a soft name like that the wine will be "light and smooth." Which of the following rules of thumb did John employ? a. Past experience b. Brand Name c. Recommendation d. Quick Inferences

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