For one of the brand Sony, provide a brief report detailing the brand's use of the following IMC elements: advertising (include recent slogans and media used), publicity, public relations and sponsorships. What are your thoughts regarding this campaign and the level of integration between the 4 elements?

You will be graded on grammar and spelling in addition to the accuracy and thoroughness of your response.

Answer rating: 100% (QA)

Report on Sonys Integrated Marketing Communications IMC Strategy Sony a leading global brand known for its innovative technology products utilizes a c... View the full answer