For products like sugar or pepper, marketers should probably use an undifferentiated targeting strategy.

false

true

$2$

$5$ points

Which of the following sis a main component of a value proposition?

the location of the company headquarters

the ability to mass market

the target market

the financial state of the company

the price of the product or service being offered

$3$

$5$ points

With access to the Internet nearly universal in the United States, many potential market segments have become more

identifiable.

perceptive.

reachable.

substantial.

quantifiable.