Question: For service marketers, the objective in reducing inconsistency is to achieve as much standardization as possible. However, this flies in the face of recent trends,

For service marketers, the objective in reducing inconsistency is to achieve as much standardization as possible. However, this flies in the face of recent trends, laws and policy for providers to be more patient concentric. How would you envision this contradiction might be reconciled? In thinking about the five Is of service, which might be most relevant to delivering consistent patient centric service and why?

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