For technical support services business: 1. what can be the target customers and marketing mix, the demographics
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For technical support services business:
1. what can be the target customers and marketing mix, the demographics this plan will target, geographic area, age, etc.
2. product/services - types and features.
3. place- channels of distribution, product location/ availability
4. price- pricing strategy, is it profitable orientated or sales orientated, how it compares to competition, suggested selling price, the price quality relationship.
5. promotion- how will you promote this business, your promotion strategies.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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