For technical support services startup:

1. what can be the target customers and marketing mix, the demographics this plan will target, geographic area, age, etc.

2. product/services - types and features.

3. place- channels of distribution, product location/ availability

4. price- pricing strategy, is it profitable orientated or sales orientated, how it compares to competition, suggested selling price, the price quality relationship.

5. promotion- how will you promote this business, your promotion strategies.