Question: For the case study: Predicting Consumer Tastes with Big Data at Gap 1. Was Peck correct in firing his creative directors and replacing them with

For the case study: Predicting Consumer Tastes with Big Data at Gap

1. Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not? Discuss the following:

What is the contribution of a creative director, and can big data and ML adequately replace their key roles?

Pros and cons of a creative director-led creative process and a data-driven creative process

2. How well can one predict consumers' fashion preferences based on past purchasing data? What assumptions does one need to make about consumer preferences to use past purchasing data to predict future purchasing behavior?

3. Does the data-driven approach work for all three of Gap Inc.'s brands: Old Navy, Gap, and Banana Republic? Why or why not?

4. Should Peck allow Gap Inc.'s brands to be sold on Amazon? Why or why not?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Case Study: Predicting Consumer Tastes with Big Data at Gap Case Study Assignment Questions- Answer the following questions after you read the case study (1) Was Peck correct in firing his creative...

Predicting Consumer Tastes with Big Data at Gap (2017) Harvard Business School Case No. 9-517-115 and Teaching Note No. 5-518-053, with Ayelet Israeli Debrief Questions 1) Was Peck correct in firing...

. Reading Assignment: Predicting Consumer Tastes with Big Data at GAP, HBS Case. 2. Submission Instruction of One-pager The report should be formatted as such: o 1 page, single-spaced: Time New...

Based on the Predicting Consumer Tastes with Big Data at Gap Case by Ayelet Israeli, Jill Avery and published by Harvard Business School. Answer the following questions related to this case: 1) Was...

Predicting Consumer Tastes with Big Data at Gap (HBP) Questions: 1) Why GAP is doing poorly in 2017? 2) Was Peck correct firing his creative directors and replacing them with big data-driven creative...

Read the case: Predicting Consumer Tastes with Big Data at Gap Answer the Following Questions: Why is Gap doing poorly in 2017? Was Peck correct in firing his creative directors and replacing them...

Case: Predicting customer taste using Big Data at Gap 1. What is digital and Big Data at Gap 2.Is Mr Peck right in decision of firing creative directors

GAP CASE ANALYSIS OVERVIEW Below you will find an outline for how I expect your GAP Case to be set up . Please follow this outline and answer the questions included in each section. I expect the...

(a) What are the names given to the three parties typically involved in an agency relationship? (b) Describe the general purpose of the agency relationship.

Training may be viewed as related to immediate changes in organizational effectiveness via organized instruction, while development is related to the progress of longer-term organizational and...

With a risk - free asset, its standard deviation is zero. Question options: True False

i need 6 6 7 . " "

3. Efficiency losses _______________. LO4.2 a. Are not possible if suppliers are willing to produce and sell a product. b. Can only result from underproduction. c. Can only result from...

4. Draw a production possibilities curve with public goods on the vertical axis and private goods on the horizontal axis. Assuming the economy is initially operating on the curve, indicate how the...

9. last word Distinguish between a carbon-tax and a cap-andtrade strategy for reducing carbon dioxide and other so-called greenhouse gases (that are believed by many scientists to be causing global...