For the following activities that$$ S&S performs, select if the activity is classified as a primary or support activity.

Value Chain Item

Primary or Support

Sales and marketing includes ringing up and processing all sales transactions and advertising products to increase sales.

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Firm infrastructure includes the accounting, finance, legal, and general administration functions required to start and maintain a business.

Technology includes all investments in computer technology and various input$/$output devices, such as point$-$of$-$sale scanners.

Operations activities consist of displaying merchandise for sale and protecting it from theft.

Inbound logistics includes all processes involved in ordering, receiving, and temporarily storing merchandise that is going to be sold to S&S customers.

Outbound logistics includes delivering the products to the customer.

Purchasing includes all processes involved in identifying and selecting vendors to supply goods and negotiating the best prices, terms, and support from those suppliers.

Human resource management includes recruiting, hiring, training, evaluating, compensating, and dismissing employees.