Question: For the following statements, please write T for True statements; write F for False statements (18x1 pts = 18 pts). True or False Statements A

  1. For the following statements, please write T for True statements; write F for False statements (18x1 pts = 18 pts).

True

or

False

Statements

A market orientation not only focus on satisfying customer needs and wants but also include preservation of environment.

Determination of business mission is the single stage of strategic planning process.

Divest strategy is only suitable for dogs in BCG model.

Followers are one of the business position in the market.

Inflation is the macro environment factor that affects marketing decisions.

Laws, regulations and monetary policy are the political and legal factor that affect marketing decisions.

Determination of data sources is the first stage of marketing research.

You can collect data for a marketing research through surveys and observations.

Social class is one of the social factors that affecting consumer behavior.

For example, buying a curtain is a reduce incompatibility buying behavior.

Consumer buying decision process consists of five stages.

Nicosia model suggests that logic stimuli direct consumption behaviour rather than emotional stimuli.

Business marketing is the marketing of products to general public rather than other organizations.

There are few buyers in industrial markets.

For example, computer purchase is system purchasing behavior.

Age, income and city are demographic criterions in market segmentation.

Services are tangibility and heterogeneity.

Empathy is not one of the dimensions of service quality.

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