Question: For the following statements, please write T for True statements; write F for False statements (18x1 pts = 18 pts). True or False Statements A
- For the following statements, please write T for True statements; write F for False statements (18x1 pts = 18 pts).
| True or False |
Statements |
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| A market orientation not only focus on satisfying customer needs and wants but also include preservation of environment. |
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| Determination of business mission is the single stage of strategic planning process. |
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| Divest strategy is only suitable for dogs in BCG model. |
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| Followers are one of the business position in the market. |
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| Inflation is the macro environment factor that affects marketing decisions. |
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| Laws, regulations and monetary policy are the political and legal factor that affect marketing decisions. |
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| Determination of data sources is the first stage of marketing research. |
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| You can collect data for a marketing research through surveys and observations. |
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| Social class is one of the social factors that affecting consumer behavior. |
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| For example, buying a curtain is a reduce incompatibility buying behavior. |
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| Consumer buying decision process consists of five stages. |
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| Nicosia model suggests that logic stimuli direct consumption behaviour rather than emotional stimuli. |
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| Business marketing is the marketing of products to general public rather than other organizations. |
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| There are few buyers in industrial markets. |
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| For example, computer purchase is system purchasing behavior. |
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| Age, income and city are demographic criterions in market segmentation. |
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| Services are tangibility and heterogeneity. |
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| Empathy is not one of the dimensions of service quality. |
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