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• For the organization that you have selected, develop interview questions that will enable you to learn, confirm, effectively summarize and articulate the following:
  • Corporate strategy
  • Business strategy
  • Functional strategies

• Develop appropriate questions to identify the key elements of a robust strategic plan:
  • Full name of organization
  • Common name of organization
  • Date of strategic plan
  • Vision statement of organization (long-term goals)
  • Mission statement of organization
  • Description of primary business of organization
  • Name, title, and role of core team members
  • Overview of strategic plan
  • Strengths, Weaknesses, Opportunities and Threats
  • Analysis of industry and competitors
  • Analysis of marketing strategy and target consumers
  • One-month goals
  • Quarterly goals
  • One-year goals
  • Five-year goals
  • Performance metrics that are in place
  • Evaluating the strategy and modifying it based on results