FOR THE TERM PROIECT: You will be working individually, Written submissions should be undertaken individually and without consultation with other team members 1. Select a service industry. Examples might be telecommunications bealth, education, transportation, banking insurance at Professional 2. Choose two competitors that operate within your selected industry 3. Using the data provided on your selected companies website or other sources you are ceguleed to respond to sach of the following Define the core benefit offering of each company Describe the target market as evidenced by the website: Identify how the core Rexiously defined might differ between the market segments: o Describe how each company might manage service quality o Sacertain it and how cach of the respective companies manage customer satisfaction: Describe how each company uses their website to manage the intangibles of the service: o Describe how each company manages their customer expectations O Describe how the company communications reflects their cors xalue Rosition, o Prepare a blueprint of the service offer: Describe the servicescape Identify the position of the selected companies on a positionine mar, The written component of this assiement should be 2,500 words in length and should be each student's own works as stated above Noses Eeel free to visit the compan's premises if this is appropriate Rexiew any other accessible advertising and communications It is not permissible to interview company employees for this assessment FOR THE TERM PROIECT: You will be working individually, Written submissions should be undertaken individually and without consultation with other team members 1. Select a service industry. Examples might be telecommunications bealth, education, transportation, banking insurance at Professional 2. Choose two competitors that operate within your selected industry 3. Using the data provided on your selected companies website or other sources you are ceguleed to respond to sach of the following Define the core benefit offering of each company Describe the target market as evidenced by the website: Identify how the core Rexiously defined might differ between the market segments: o Describe how each company might manage service quality o Sacertain it and how cach of the respective companies manage customer satisfaction: Describe how each company uses their website to manage the intangibles of the service: o Describe how each company manages their customer expectations O Describe how the company communications reflects their cors xalue Rosition, o Prepare a blueprint of the service offer: Describe the servicescape Identify the position of the selected companies on a positionine mar, The written component of this assiement should be 2,500 words in length and should be each student's own works as stated above Noses Eeel free to visit the compan's premises if this is appropriate Rexiew any other accessible advertising and communications It is not permissible to interview company employees for this assessment