For these assignments, you play the role of a freelance content marketer with two clients. You will
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For these assignments, you play the role of a freelance content marketer with two clients. You will create various types of content for each company's target audience as you develop and maintain a content marketir strategr.
Your client businesses are the following:
A donut shop that sells all breakfast essentials, both instore and online delivery
An email marketing software provider that provides a lowcost email solution to all business sizes
Chapter Assignment: The need for content marketing
The first chapter discussed examples of modern day content marketing, including howto videos, online recipes, podcasts, and infographics. However, many small businesses do not see the value of content marketing and believe it is only for larger businesses with massive budgets.
For each client, write a onepage proposal detailing how content marketing can help their business.
Each proposal should include the following:
An overview of content marketing and how it helps businesses like theirs. Specify how content marketing helps BB companies for the email marketing provider and BC companies the donut shop
At least one example of content marketing that is helping a similar business.
How content marketing would specifically help their business.
Related Book For
Essentials of Business Analytics
ISBN: 978-1285187273
1st edition
Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams
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