Question: For this assignment, due in Module Four, you will submit a 2- to 3-page paper in which you explain how you will use test market
For this assignment, due in Module Four, you will submit a 2- to 3-page paper in which you explain how you will use test market research to determine if your proposed product will succeed in a roll-out to a larger target audience/market. You will also assess any legal and ethical influences in your test market that might affect your promotion, distribution, and pricing strategies. Prompt: Review Chapter 9 (pp. 250256) on test marketing and test marketing experiments and, in a 2- to 3-page paper, address the following: Selection: Explain how you will select your test market for your new product concept. How and why are your selection criteria appropriate for this product? Influences: What legal and ethical influences in the proposed test market might affect your promotion, distribution, and pricing strategies? Research: How will you use primary and secondary, qualitative and quantitative research from this test market research to promote your product? (The product is any/all Apple products form Apple corp)
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