For this assignment students will create 3-month IMC Proposal for Adega Restaurante. Students are responsible for explaining each of the 6 sections below.

Budget: $20,000.

1.Company Situation Review /10

Observation on website & social channels, background info Recommendations or improvements Anything that needs changing to make new IMC plan work? Positioning statement

2. Goals & Smart Objectives /10

Write overarching goal(s) for each section Include at least 10 overall smart & measurable objectives that align with a respective section Include tactics

3.Content Strategy /15

1 chart about types of content, themes, and platforms (1-week or 1-month example) Written explanation about themes, types of content and why it should work with your chosen target audience Mention any distinct campaigns happening throughout the 3 months make at least 3 mock pieces of content (social media, web, flyer?)

4.Overall Budget /10

A) Provide general itemized overall budget (specific campaigns, digital ads, SEO, freelancers, events etc.) Organize by activity types

5.Advertising & Marketing /20

Show where you will advertise by platform Provide cost of each ad type Provide estimates of what you expect on returns Suggest at least 4 ads (3 different platforms) make at least 2 mock Ads (different platforms) Include any other marketing activities or campaigns

6.Timeline Chart /10 Provide a simple timeline chart to show important dates, content and activities throughout your 3-month IMC Plan Layout & Clarity /10 Branding Professional Document