For this assignment, you are to develop a comprehensive digital marketing strategy for anorganisation in the South African tourism industry. Your organisation should target one of SouthAfricas key tourism sectors$,$ such as adventure tourism, wildlife safaris, cultural and heritagetourism or coastal and marine tourism. Focus on attracting both domestic and internationaltourists, considering the unique attributes and selling points of your chosen sector.Objective: Develop a comprehensive digital marketing strategy for a real organisation within theSouth African tourism industry by enhancingUX on the organisations website $.$ Develop itcreatively and professionally. Assume you will be submitting this as a digital marketing proposalto this specific organisation.The Chosen South African Organisation is &Beyond Evaluate the current user experience on the &Beyond website, identifying strengths andweaknesses. Provide screenshots from &Beyond to support yourevaluation. $(5)$ Identify pain points and areas for improvement inthe website's UX$.$ Provide detailed examples andevidence. $(5)$ Propose design and functionality enhancements toimprove UX$.$ Include mock$-$ups or designprototypes. $(5)$ Justify your recommendations with UX principlesand best practices, citing relevant research or casestudies. Provide a rationale for each proposedchange. $(5)$