Question: For this assignment, you will prepare a 2 pages analysis of a successful Social Media Program for a B-to-B company. You will need to do

For this assignment, you will prepare a 2 pages analysis of a successful Social Media Program for a B-to-B company. You will need to do some research, in order to find a good example. The assignment is to identify a B-to-B company in today's environment that is doing a good job of using Social Media to accomplish real marketing results. You may need to look into some of the trade press to find what you need.

Here's what to include in the paper:

A description of the program - what tools were used?

How are they used?

What were the marketing goals of the program?

What were the results? Your opinion of the value of the program.

Did it succeed?

Was it worth the expense and effort?

How could this model be applied to further programs? To other firms? to other industries?

How would you improve it?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

GROUP RESEARCH PROJECT: SOCIAL MEDIA Task In your groups, you will research how an industry of your choice uses a social media platform of your choice. Possible Industries: Accounting Retail Food &...

I have an assignment which is called a Synthesis Literature Review ? I will send you a helpful template for structuring your Synthesis Literature Review to use as you conclude this assignment below :...

Final Project Consultancy Report for Anthony?s Orchard Overview: As your Final Project for Financial and Performance Management, you will prepare and submit a consultancy report to the management of...

Describe the types of cybercrimes facing organizations and critical infrastructures, explain the motives of cybercriminals, and evaluate the financial Explain both low-tech and high-tech methods...

\fTable of Contents List of Figures R2 - Internal Competitive Analysis Internal Competitive Analysis of Top Tier Firms The social networking industry is split into two market segments: Consumer and...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

bus230 please read first the research then answer the tasks the questions are the last 2 papers (2007), Koohsar.et al (2007) showed that there is no significant relation between emotional...

Read the case below - Tech Talk: creating a social media strategy What are the different ways Tech Talk can generate traffic? Mention 3 channels that can generate traffic for Tech Talk. Do you...

Michael works in the accounting department of a local footwear manufacturer that specializes in clogs and boots. Clogs and boots typically sell for $100 and $190 per pair, respectively. Based on past...

Refer to Exercise 12.50. Here, the term "vehicle" refers to either a U.S. car or truck currently in use. a. Determine the conditional distribution of age group for each type of vehicle. b. Determine...

An unexpected post on social media caused the price of 2 2 different companies' stocks to immediately increase by 1 0 to 1 5 percent. This occurrence is best described as an example of blank risk

Please assist with question 1 Siya runs the smoothie shop, called Smooth Moves, at your local gym. He makes two types of smoothies, called Mango Where Da Woman Go and 'Berry the Hatchet, both of...