Question: For this assignment, you will read the case study Social Strategy at Nike analyze the case and resolve the issue presented below. In order to

For this assignment, you will read the case study Social Strategy at Nike analyze the case and resolve the issue presented below. In order to illustrate the four different types of social strategies that can be used by a large corporation, and explain the distinction between digital and social strategies. The following format may be useful in outlining the case and uncover the solution.

Introduction which identifies questions posed

Develop an argument backed with data from the case, and additional research to answer the questions

Conclude your paper with a summary

Case Analysis:

Evaluate the Nike+ ecosystem as a foundation for the companys social strategy.

How does Nike use Facebook, Twitter for its digital strategy?

How does Nike integrate its digital strategy with its social strategy?

How was Nike+ able to develop such a rich, integrated social and digital strategy?

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