Question: For this assignment you will watch television and note the advertising surrounding the programming. (If you have no television or streaming television please complete this

For this assignment you will watch television and note the advertising surrounding the programming. (If you have no television or streaming television please complete this assignment backwards. You can talk about an advertisement you find online and suggest programming that would be successful). First you will identify the target market(s) for the show. Based on what you watch, select a promotion presented before, during, or after the show that emphasizes branding. Using the ad, relate the three basic promotion objectives (inform, persuade, remind) to the four jobs of promotion (AIDA). Write one paragraph identifying the ad, the target market, and state why the ad works or does not work in achieving the promotion objective moving the Target Market to take an action. This action must drive an exchange of something of value; i.e., money, votes, time, etc. The key - be clear and concise in getting your message across as you apply promotion concepts.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!