Question: For this case study, I would like for you to read Case 8. Ultra Rope: Crafting a Go-to-Market strategy for Kones Innovative Ultra Rope Hoisting

For this case study, I would like for you to read Case 8. Ultra Rope: Crafting a Go-to-Market strategy for Kones Innovative Ultra Rope Hoisting Cable. The case is available in the back of the text C07-08.

After you read the case, I want you to prepare a case report using the following structure:

Executive Summary (6-7 sentences) This is a high-level summary of the information below.

Paragraph 1: Intro (High Level Overview of the Case Study)

Paragraph 2: Situation Analysis (More Detailed overview of the specific issues that is being faced)

Paragraph 3: SWOT Analysis

Paragraph 4: Strategy Formulation (How would you formulate a response to the issue presented?)

Paragraph 5: Strategy Implementation (How would you implement what is formulated?)

Paragraph 6: Closing (How do you suspect that the that this strategy that you have formulated and implemented will behave?)

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