Question: For this discussion, there is no specific article for your consideration ( a nice change, perhaps! ). Rather, I would refer you to the narrative

For this discussion, there is no specific article for your consideration (a nice change, perhaps!). Rather, I would refer you to the narrative online content for this week, and the topic of the role of Environmental Factors in creating - and sustaining - successful, satisfying brand experiences for consumers.

Respond:

  1. Which of these factors do you believe are most relevant in today's changing world of consumer behavior?
  2. Are there additional considerations that marketers can potentially overlook that would improve and refine the brand experience?

Feel free to raise any other issues in this article that you believe are of value.

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