For this project, you will design a quanititative research project which addresses the current ethical dilemma and marketing problem aboit AI optimization creating highly personalized marketing messages that exploit consumers vunerabilities abd desires. Consumers may be swayed to make purchases that are not in the best interests and may be harmful for their health and well$-$being. State the problem to be solves and provide some supporting background $($one paragraph or two$)$ to define the problems scope, importance, and relevance to some aspect of marketing$/$business$/$society