For this question, you will develop an integrated marketing communication (IMC) campaign for your favorite brand or product (Feel free to choose the same product as in Q1.C or choose a new one).Company I chose is Starbucks

Objectives: Sales Promotion (consumer promotions, trade promotions, business promotions) Advertising, Personal Selling, Public Relations, Digital & Digital Marketing

ABased on the above objectives,create a full IMC campaignfor your favorite brand/product, targeting the segment you identified. Specifically, nameEACHof the 5 elements of the promotional mix that the company could use and give one specific example of how your favorite brand/product could apply that. Define how each example you defined as suitable helps to fulfill EACH of your SMART objectives listed above in part 'b' of this question. (10 points, 2 pages max)