For this question, you will develop an integrated marketing communication (IMC) campaign for your favorite brand or product (Feel free to choose the same product as in Q1.C or choose a new one).

A.Nameyour favorite brand/product (you can also just choose a product) and describea potential target segment(2 points, 1-2 paragraphs): Brand I chose is Starbucks.

B.List2 SMART objectivesthat your brand/product can achieve through an Integrated Marketing Communications (IMC) Campaign for that segment. (2 points) Objectives: Sales Promotion (consumer promotions, trade promotions, business promotions) Advertising, Personal Selling, Public Relations, Digital & Digital Marketing

C.Based on the above objectives,create a full IMC campaignfor your favorite brand/product, targeting the segment you identified. Specifically, nameEACHof the 5 elements of the promotional mix that the company could use and give one specific example of how your favorite brand/product could apply that. Define how each example you defined as suitable helps to fulfill EACH of your SMART objectives listed above in part 'b' of this question. (10 points, 2 pages max) The promotional mix: Sales Promotion (consumer promotions, trade promotions, business promotions) Advertising, Personal Selling, Public Relations, Digital & Digital Marketing