For this task you will first compare the ACHE and AHIMA codes of ethics, then review the following scenario involving ethical decision making. Finally, you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.

Prompt

Complete the following critical elements in the Module Three Worksheet:

Codes of Ethics: Access the webpages American College of Healthcare Executives $($ACHE$)$ Code of Ethics and American Health Information Management Association $($AHIMA$)$ Code of Ethics$*.$ Compare and contrast the codes of ethics from these two organizations. Explain in detail what they have in common. Be sure to include some of the codes and principles. Explain in detail the ways in which they differ. Cite both organizations within the worksheet to validate where you obtained the information.

Ethical Decision Making: To begin, review the scenario in the Module Three Worksheet. Then, using the eight$-$step decision$-$making model from $$An Organizational Ethics Decision$-$Making Process,$$ explain how you would address the issues in the scenario.$$

Dr$.$ Otis Michael, a popular cardiologist and head of the Cardiology department at Plainfield Hospital, was friend$-$requested on Facebook by the hospital$$s newest cardiologist, Dr$.$ Paul Sears. He accepted the request, and as time went on$,$ he started noticing that Dr$.$ Paul$$s posts were mostly boisterous scenarios and claims related to the professionals with whom they both worked and the latest technology being used. He posted that in his opinion, there were numerous phenomena occurring within Plainfield Hospital$$s Cardiology department. He claimed the cardiology services being performed were providing what he considered $$miraculous results,$$ but he did so prematurely and without scientific proof. He also included a few photos of patients, although there was no patient information attached. Dr$.$ Otis was upset by the posts, seeing them as negligent and blatant exaggerations. Dr$.$ Otis then turned to you, the marketing director of the hospital, for assistance.

In your position as a marketer in a hospital, do you think Dr$.$ Sears$$ Facebook posts are an issue that warrant your attention? Why or why not? Please explain in detail and integrate what you learned from the course readings.How might you apply the eight$-$step model from $$An Organizational Ethics Decision$-$Making Process$$ to address the issues in the scenario? Use details and examples to support your reasoning.How do you think the AMA policy about physicians and the use of social media relates to Dr$.$ Sears$$ Facebook page? Please be specific.$$

Role of the Healthcare Marketer: Based on what you learned from the course materials, what do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?