Question: For this week's discussion, please read this short article Links to an external site.about McDonald's advertising in the 1970s-1990s. Be sure to watch the commercial

For this week's discussion, please read this short article Links to an external site.about McDonald's advertising in the 1970s-1990s. Be sure to watch the commercial videos (about Calvin) embedded in the article. (article name- The Golden Arch Of The Universe Is Long ...)

* Your textbook describes eight values/meanings often used in commercials. Which ones are being used in the Calvin commercials? Explain.

* Your textbook discusses a variety of persuasive styles that commercials use. Which ones are being used in the Calvin commercial? Explain.

* To what extent can these commercials be interpreted as a positive representation of African-American characters? To what extent can they be interpreted as a negative representation?

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