For this writing task, assume you are a Business Development Manager at Brass Tax, a small but growing, family-owned CPA office. The owner and Managing Partner of Brass Tax, Susie Smyth, would like to expand to a new location and has asked you to lead the initiative. Your first task is to choose a location.

Primary focus is finding a location that is conveniently located for customers, provides sufficient amenities for your employees, and represents Brass Taxs brand well. But it is also important to consider the rent and utility costs, as you are expected to be a good steward of company resources. Your current location is on Taylorville Road (indicated by the star on the locations map), which will remain open. You expect to staff the office with five employees. There will be three CPAs, one Office Manager, and one Receptionist/Clerk.

Your Task: You have narrowed the recommendation to three options: Bardstown Road, South First Street, and Leesgate. Based on the evidence you collected (see information below), please write a proposal for Ms. Smyth. Now you must choose one location and propose to Ms. Smyth why this is the best choice using evidence and persuasive techniques.

Option 1: 1745 Bardstown Road PROPERTY DETAILS 19 1,500 Square Feet $2,000 Per Month HEND ODE Office Property Type 1920 Year Built Number of Floors C-2 Zoning Description: In the heart of the hustle and bustle of Bardstown Road. Easy access. Expansive windows on store front. Restrooms on site. Parking and Transportation: Small lot (6 parking spaces) at the back of the building offers parking for staff and customers. On street metered parking available in front of store along Bardstown Road. TARC route runs every 15 minutes with a stop directly across from this location. Zoning: Specialized, central business district. No single family. Typically an area that supports telecom, hotels, sports arenas and beyond. Additional Costs (Provided by previous tenants): Water/sewer-$50 per month. Electricity-- $197 per month average for electricity and gas. Phone --$235 per month for five lines. Internet- $100 per month for 50MB, Business Owner's Policy Insurance on premise for liability, perils (theft , fire, wind, hail, etc.)--$70 per month. Maintenance for window cleaning, furnace filters, light bulbs etc.-approximately $40 per month. No Common Area maintenance fee (but you'll have to do the maintenance yourself.) Nearby: D !! O I Option 2: 222 South First Street PROPERTY DETAILS 1,257 Square Feet $1,540 Per Month oricespace Office Property Type 1922 Year Built 1 of 6 Number of Floors Description: Recently renovated downtown office building. Zoning Perfectly suited for office or medical use. Professionally managed. On-site atrium, conference room, and shared restrooms. Parking and Transportation: Adjacent garage offers convenient employee and visitor parking for a cost of up to $10 per day. Monthly parking is available for a discounted rate of $175. TARC runs a bus 1" street and provides a bus stop within two blocks of this location. Zoning: Specialized, central business district. No single family. Typically an area that supports telecom, hotels, sports arenas and beyond. Additional Costs (Provided by previous tenants): Electricity--$165 per month average for electricity and gas. Phone--$235 per month for five lines. Internet--$100 per month for 50MB. Common Area Maintenance (signage and janitorial services)--$100 per month. Business Owner's Policy Insurance on premise for liability, perils (theft, fire, wind, hail, etc)--$60 per month. You will also likely need to pay for parking passes for all five employees. C-3 Nearby: SS TI Ji ID Option 3: 9117 Leesgate PROPERTY DETAILS 1,200 Square Feet $950 Per Month Office Property Type 1920 Year Built 2 of 2 Number of Floors OR-3 Zoning Description: Full-service including cubes and several private offices. Ready for occupancy. 2nd floor space with existing cubes available with existing furniture. Common area restrooms maintained by the landlord and easy accessibility Parking and Transportation: Large lot surrounding building with 100 parking spaces available to staff and customers at no cost. Zoning: Office-residential district that permits lower intensity offices, residential care facilities and single family homes. Up to 12 dwellings per acre. Also includes apartment hotels, medical labs, and business Schools. Additional Costs (Provided by previous tenants): Rent includes utilities. Phone-$235 per month for five lines. Internet--$100 per month for 50MB. Common Area Maintenance (parking lot cleanup, trash removal, security lighting, snow removal, signage, janitorial services)--$350 per month. Business Owner's Policy Insurance on premise for liability, perils (theft, fire, wind, hail, etc)--$60 per month. Nearby: ss TI O