Question: for thumbs up please answer all correctly. Based on the readings and discussions, which of the following BEST characterizes the nature of marketing strategies? There
for thumbs up please answer all correctly.
Based on the readings and discussions, which of the following BEST characterizes the nature of marketing strategies? There are some strategies that always produce desirable results and some that never produce desirable results Effective marketing strategies are always preceded by structured marketing research that attempts to understand customers' explicit needs Marketing strategies are usually free from managerial biases In and of itself, no marketing strategy is always effective or ineffective; the conditions surrounding a strategy affect its likely effectiveness You were introduced to marketing through the statement like "marketing has become a tale of two struggles." Which of the following relates to one or both of those struggles? The field of marketing has been struggling to clearly define its identity and to communicate that definition to people effectively By and large, marketing has been viewed as a set of functions related to promotion/communication when in fact it is much more than that Traditionally, marketers have not been involved in strategic decisions made in the C-Suite as much as they should have been All of the above "A" and "B" but not "C" Which of the following is best aligned with the core principles of Market Orientation? A firm should start by asking the question: how can we profitably market what we can produce? A firm should start by asking what products can we offer profitably?" and then try to find out how best to position these products in the marketplace A firm should start by identifying large segments of customers and then select products it can market to these segments profitably A firm should start by asking the question "how can we create value for customers?" and then analyze to see if it can create value for someo all customers competitively and profitably


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