Format: PowerPoint slides should be created in a professional manner with no spelling errors. All data should be footnoted. Citations must be included.

Outline goals and objectives of the campaign. Develop cohesive messaging strategy as well as boilerplate language for websites, blogs, press releases, etc. Include reasons why this message strategy was chosen. Develop a creative platform to reach your overall objective. For example, you may plan a special event, a Webinar, a Twitter campaign, a Facebook campaign, email campaign, Mobile marketing campaign, etc. Develop a solid definition of the target audience/demographics your campaign is geared toward. Your target audience always depends on your campaign objectives. Develop a 12-month Digital Marketing strategy that incorporates on-line and social medial marketing. ie. Blogs, LinkedIn, Twitter, FaceBook, YouTube