Question: Formulate this problem using goal programming and find the solution. [7. 5 marks] A department store maintains a successful catalog sales department in which a
Formulate this problem using goal programming and find the solution. [7. 5 marks]
A department store maintains a successful catalog sales department in which a clerk takes order by telephone. If the clerk is occupied on one, incoming phone calls to the catalog department are answered automatically by a recording machine and ask to wait. As soon as the clerk is free, the party that has waited the longest is transferred and answered first. Calls come in at a rate of 12 per hours. The clerk is capable of taking an order in an average of 4 minutes. Calls tend to follow a Poisson distribution and service times tends to be exponential. The clerk is paid $10 per hour, but because of lost goodwill and sales, the company losses about $50 per hour of customer time spent waiting for the clerk to take an order.
- What is the average time that catalog customers must wait before their calls are transferred to the order clerk?
- What is the average no. of callers waiting to place an order?
- The company is considering adding a second clerk to take calls. The store would pay that person the same $10 per hours. Should it hire another clerk?
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