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Starbucks's $$35$ Million Leadership Lab is an interactive experience to engage "partners" $($store managers$),$ allow them to get inspiration from the company and the brand, and engage them with other "partners." The purpose is to create an emotional connection between the brand and employee to reduce turnover and allow those longer term management positions to produce significantly better store results. The company shares its passion and concern and recreates the entire growth and production process for coffee. The passion and caring that is shown embellishes the ethical organizational culture.