Question: FreshDirect opted for customer - focused error handling because it would have been more expensive to offer credits on future orders. it was less expensive
FreshDirect opted for customerfocused error handling because
it would have been more expensive to offer credits on future orders.
it was less expensive than focusing on technology issues.
it was less expensive than losing a lifetime of orders from the customer.
the CEO wanted to connect directly with unhappy customers.
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