From a global marketing perspective, the cultural environment matters for two main reasons. First, cultural forces are a major factor in shaping a company's global marketing mix program. The second reason is:

From a global marketing perspective, the cultural environment matters for two main reasons. First, cultural forces are a major factor in shaping a company's global marketing mix program. The second reason is:

		cultural analysis is expensive.
		cultural analysis often pinpoints market opportunities.
		cultural analysis is difficult.
		accurate cultural analysis is next to impossible.
		cultural analysis is required by many host governments.

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Option B is correct cultural analysis often pinpoints market opportunities Justification Culture has ... View the full answer