Question: From an inbound perspective, why is it important to know your audience and who you're trying to reach online? Understanding the type of content that

From an inbound perspective, why is it important to know your audience and who you're trying to reach online?

Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing channels.

Understanding what your ideal customers are thinking and feeling as they browse your website helps you better manipulate their emotions and propensity to buy from you.

Understanding your ideal customers helps you identify where you have the competitive advantage over your competitors.

From an inbound perspective, why is it important

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