Question: From Chapter 18 A/B testing has been used by marketers for decades to evaluate 2 different versions of finished ads and/or webpages. A) Some experts

From Chapter 18

A/B testing has been used by marketers for decades to evaluate 2 different versions of finished ads and/or webpages.

A) Some experts now believe that A/B testing would be more effective if employed earlier in the campaign developmental process. Explain what they mean by this.

B) Create an argument for or against the position in A. Be. clear about which side you are taking.

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