Question: From ideation to execution, the Innovation process can look opaque . From the outside, it might not seem like much of a progress. It can

From ideation to execution, the Innovation process can look opaque .From the outside, it might not seem like much of a progress. It can look like a tangled spaghetti mess with no beginning or end. But how do you pull out the single strand of sgaghetti that leads directly to Innovation? It takes a process- a clear, focused process. Companies like McDonalds, Nike and Apple have mastered various models, tools, frameworks and, process to be innovayion leaders. Question: with reference to the above, it is apparent that managing uncertainty in an innovation- hungry business is a challenge. Given the above companies as a strating point, assess the importance of Pearson's Uncertainty Map discussing each of the quadrants with relevant examples.(25 marks)

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