Question: From ideation to execution, the innovation process can look opaque. From the outside, it might not seem like much of a process. It can look

From ideation to execution, the innovation process can look opaque. From the outside, it might not seem like much of a process. It can look like a tangled spaghetti mess with no beginning or end. But how do you pull out the single strand of spaghetti that leads directly to innovation? It takes a processa clear, focused process. Companies like McDonald's, Nike and Apple have mastered various models, tools, frameworks and processes to be innovation leaders.
Question:
Many authors have attempted to formulate a framework for innovation including Trott. To formulate an inclusive model that includes scientific, technological, product creation and market transitions, the Innovation Cycle with interconnected cycles is proposed by Berkhout et al. With reference to the above assess and discuss the application of this framework in innovative companies. (25 marks)

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