Question: From ideation to execution, the innovation process can look opaque. From the outside, it might not seem like much of a process. It can look

From ideation to execution, the innovation process can look opaque. From the outside, it might not seem like much of a process. It can look like a tangled spaghetti mess with no beginning or end. But how do you pull out the single strand of spaghetti that leads directly to innovation? It takes a processa clear, focused process. Companies like McDonald's, Nike and Apple have mastered various models, tools, frameworks and processes to be innovation leaders.
Question:
Creativity in the innovation process is imperative and in high demand in the current economy as we embrace the fifth industrial revolution. With reference to the above, assess and discuss five tools for creativity and idea generation. 25 Marks

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