Question: From the Case Study Robin Chase, Zipcar and an Inconvenient Discovery: What external factors did Chase have to deal with as she tried to get

From the Case Study Robin Chase, Zipcar and an Inconvenient Discovery:

  • What external factors did Chase have to deal with as she tried to get investors? How was the tech bubble changing?
  • How did the connections Chase made, and her ability to connect with other businesses help her research and business plan?
  • If you were Chase, what would you do? You need to increase revenue, but your customers have expectations of what they are paying and what they are paying for. How (if at all) do you raise prices now?

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