Question: FULL ANSWER PLEASE 2. Proicn is going to launch a new hybrid powered car called Proton Hybrid for Malaysia consumer market in the nexd few

FULL ANSWER PLEASE

2. Proicn is going to launch a new hybrid powered car called Proton Hybrid for Malaysia consumer market in the nexd few months. a. In the adoption process of consumer decision for purchasing of Proton Hytrid, marketers place great emphasis on the innovators and opinion leaders as their target groups during the commercialization. Why do marketers choose these groups? Justify your answer. [6 masks) b. Explain THREE (3) psychological intluences that affect the consumers' behaviour when they choose Proton Hybrid for their personal use. [6 marks]

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