Full Menu Marketing: Ticket Packages and Pricing Pricing and packaging tickets can be an extremely important variable to promote optimal sales. Set the prices too low and it will be hard to ever raise the prices, you might reduce the perceived value of the event, or you might reduce your profits for the event, but set the prices too high and you might alienate your fans, reduce the number of attendees, and also impact event profitability. 1. Select a league of your choice (outside of the NFL). Can include minor league teams as well. 2. Research the teams in the bottom third of ticket sales (use 2019 data if needed due to COVID irregularities). You can find this information on sites like ESPN and by going to the selected team's individual website. Select one of these teams to focus on for this assignment. 3. Develop a Full Ticket Menu for this team complete with the base prices for tickets. It is you as to what this full menu includes, but think about the ticket sales sandwich for inspiration. What would you set your price point at? 4. Write 2-3 paragraphs that explain your pricing model and ticket pages. Try to use elements from the full menu marketing chapter to support your decision making. up to