Fully explain the statement/quote (from Porters article, What is Strategy) below and why it is true. In your answers, please explain what is meant by fit and sustainability. I want you to explain the quote as if you were informing those top managers around you in order for them to realize how your company is going to achieve true competitive excellence and not settle for mediocrity. Explain the quote in a real practical, business way.

Strategic fit among many activities is fundamental not only to competitive advantage but also to the sustainability of that advantage.