G Requirements for Effective segmentation - Google Search Question 7 (4 points) Match the right answers: Column A Column B 1. a. Micromarketing 2. d b. Differentiated Marketing A company ignores market segmentation differences and goes after the entire market with one market offer Instead of going for a small share of a large market, the firm pursues a large share of one or a few small markets. A company targets several market segments and designs separate offers for each The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. c. Undifferentiated Marketing Strategy 3. b d. Concentrated Marketing 4. a Question 8 (1 point) The Buyers Black Box determines the differences in different buyers responses. True O False Question 9 (1 point) Sales orientation focusses on the hard sell approach in which consumers are convinced to purchase the existing products. True O False Time left for this assessment: 14:58