G Requirements for Effective segmentation - Google Search Question 5 (4 points) Match the right answers Column A Column B 1. d a. Demographic Segmentation b. Market Positioning 2. b C. Market Targeting 3. C Dividing a market into direct groups of buyers who might require separate products or marketing mixes Formulating competitive positioning for a product and a detailed marketing mix Evaluating each market segment's attractiveness and selecting one or more segments to enter Dividing the market into groups based on demographic variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and nationality d. Market Segmentation 4. a Question 6 (1 point) The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions b Culture Family Life Cycle Personality Learning d Time left for this assessment: 15:03