Question: GA 4 represents a new approach to to digital analytics. What is the underlying premise of this approach? Group of answer choices Engagement, rather than
GA represents a new approach to to digital analytics. What is the underlying premise of this approach?
Group of answer choices
Engagement, rather than events or conversions is what is the focal area of interest.
Engaged conversions rather than events are modeled in the consumer journey.
Digital content drives conversions, which can be modeled as events along the consumer journey.
Digital content drives events, which can be modeled as conversions along the consumer journey.
Conversions and events are totally independent and constant across the consumer journey.
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