Question: Gap maps are made in three approaches: (1) determinant gap map; (2) attribute rating perceptual gap map; and (3) overall similarities perceptual gap map. Explain

Gap maps are made in three approaches: (1) determinant gap map; (2) attribute rating perceptual gap map; and (3) overall similarities perceptual gap map. Explain each of them and suggest which is the best approach that can be used to generate the next new product concept with examples.

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